LIIAR

We have learnt how the key media concepts can be applied to a project, in this case a college magazine.

We can use the acronym LIIAR to help us with our project.

Language
This is the technical terms such as the layout of the magazine, font of the text, the actual text, the photograph, the process of the photograph (black and white to colour), masthead, colour, size of the text and colour of the text.

Institution
This is the production of media texts. In this case the Institution is Wyke College. Their objective is to provide the best education possible and wants to attract more students from other colleges.

Ideology
This is a shared system of beliefs and values. Wyke college would want to produce articles in the magazine about education and about their students as these are their values.

Audience
The audience are the consumers of media texts. Wyke college would appeal to a Niche audience because the magazine is aimed at the college students which is a small and specialised audience.

Representation
This is how social groups are portrait by the media. For the Wyke college magazine, the students will be represented as hard working, achievable students making the grade.